Thursday, October 11, 2007

Internet-Only Ad: A Smart Move?

On the five-year anniversary of the often-referenced Congressional vote on the Iraq war, Barack Obama has made an interesting choice. He decided to release an ad about his opposition to the war both then and now, entitled "Blank Check" - an internet-only ad. Why internet-only?

Well, in today's post on the New York Times blog The Caucus, Jeff Zeleny points out that "the ad is largely aimed at Obama supporters or people who are already a part of his vast online community." Zeleny believes that this is because all that can be said about the issue has already been said to the broader audiences.

I think that, seeing how strong Obama's supporters are in the online realm, there's more to it than Zeleny suggests. Instead of putting the ad on TV, the ad could gain internet popularity through word of mouth from his supporters. People are more likely to pay attention to the ad this way, rather than passively seeing it on TV and then forgetting about it.

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