You no longer have to be a front-runner to get people to notice you. Long-shot candidates are making creative use of the web, not in spite of the fact that they're long-shots, but because of it.
In Democrat Chris Dodd's web site's coverage of the Presidential debates, he includes the "Talk Clock": a meter that measures how often candidates got to talk during debates, and the results are disproportionate.
Meanwhile, Republican Tom Tancredo (who?) has been causing quite a stir on blogs and in news stories with a new fear-mongering ad, intended for cable stations, that converges illegal immigration and terrorism:
This miles-over-the-top ad seems like a cry for attention from a long-shot candidate. Because of the web, though, Tancredo certainly got the attention he wanted with this ad.